Continuously calibrated against real campaign data

Know how your audience reacts — before you spend the budget.

Senthiq simulates your target audience with synthetic personas — and continuously calibrates the results against real data from Meta and Google Ads. Every insight comes with a confidence score, not a number from a black box.

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SIMULATION #S-0426 · PRICING TEST 240 personas

Variant B — €29 / month conf 0.87

Preferred by 62% of personas · strong agreement across segments

Variant A — €39 / month conf 0.54

Low confidence — we recommend validating with a real sample

calibration: Meta Ads · Google Ads deviation ±4 pts*

Why Senthiq

The speed of synthetic research. The trust of the real thing.

PROBLEM 01

Real research is slow and expensive

Recruiting respondents takes weeks and costs thousands. By the time results arrive, the decision has already been made.

PROBLEM 02

Synthetic tools are a black box

Existing tools give you no accuracy guarantees — no calibration, no confidence scores, hidden methodology.

SOLUTION

Senthiq combines both

Insights in minutes, continuously validated against real performance data. And when we're not sure, we tell you.

How it works

From audience description to insight in minutes

Describe your target audience

Demographics, behavior, purchase context. Senthiq builds a panel of synthetic personas from your description.

Run a simulation

Personas react independently to your product, campaign, messaging, price or design.

Get insights with confidence scores

Every result carries a confidence level and visible methodology — you know what you can rely on.

Validate where it matters

When confidence is low, Senthiq itself recommends supplementing with real human research.

Differentiators

Accuracy you can verify

Five things black-box competitors don't do — and Senthiq is built on.

Calibration loop against real data

Results are continuously compared with data from your Meta and Google Ads accounts — not just once at launch.

Bias & sycophancy reduction

Synthetic respondents tend to be overly positive and agreeable. Senthiq actively detects and corrects this.

Confidence scoring

No bare numbers. Every insight carries a confidence level you can actually work with.

Hybrid workflow

AI where it suffices. Humans where it matters. Senthiq itself suggests when to add real research.

Transparent methodology

How simulations work, what they are calibrated on and where their limits lie — all openly documented.

Transparency

No black box. The methodology is part of the product.

How simulations work, what they're calibrated on and where their limits are — all openly documented inside the app. Accuracy isn't a promise, it's a metric we measure and show.

±4 pts* average deviation from real campaign results after calibration

87%* of simulations above the 0.8 confidence threshold — the rest recommend real-world validation

100% of results ship with visible methodology and a confidence score

* Illustrative values — replace with pilot deployment data.

Who it's for

Fast feedback for every team

Product

Product managers

Test features and messaging before they hit the roadmap.

Marketing

Marketers

Validate creatives, messages and pricing before launching a campaign.

Startup

Founders

Validate the idea before you build the product and burn runway.

Agency

Agencies

Back your client proposals with data at pitch time — not after the campaign.

FAQ

Frequently asked questions

How accurate is synthetic research? +

Accuracy varies by domain and question type — which is exactly why we measure it. Senthiq continuously calibrates results against real performance data and attaches a confidence score to every insight. When confidence is low, we recommend real research outright.

How are you different from other synthetic tools? +

Competitors operate as black boxes — with no ongoing accuracy validation. Senthiq has a calibration loop against real data, active bias reduction, confidence scoring on every result and openly documented methodology.

Will this replace real research with humans? +

No — and we don't claim it will. Senthiq is a fast first filter for ideas and hypotheses. The hybrid workflow tells you when a result is uncertain enough to be worth taking to real respondents.

What data do I need for calibration? +

Ideally access to performance data from Meta Ads or Google Ads accounts — calibration then runs automatically. Without them, Senthiq runs on general cross-domain calibration.